Recap: Engraving for Paco Rabanne at Ulta Beauty Collective 2023 Holiday Party

I recently had the incredible opportunity to team up with Jack Morton PR at the amazing event they held for Ulta Beauty Collective’s 2023 Holiday Party. This party was no ordinary affair; it was a spectacle of glamour, color, amazing music, and celebration of beauty both inside and out.

Members of Ulta’s Beauty Collective made stunning entrances to the rooftop of The Monarch, which set a beautiful stage for an evening that started with a sweeping view of a sunset over New York City

The highlights of the event featured several animations including an aura reading, an Instagrammable photo wall, and the lipstick engraving station sponsored by Rabanne. With the lipstick as a canvas for these personalized calligraphy engravings, attendees were able to witness their name, mantra, or Instagram handle come to life on the lipstick as I engraved every stroke and curve.

Ulta Beauty’s execution of a unique experience truly speaks to their commitment “bring possibilities to life through the power of beauty.” It was a genuine honor and privilege to get to enhance the experience and memories for their guests at this annual event.

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Beyond the Logo: Why Hand Engraving Creates Lasting Brand Moments